At the core of most disruptive strategies is the ability to empathize with constituent’s needs and use that insight to inform the development of amazing products and experiences.
However, we often rely solely on our own perspectives or those within our social circle to inform how we serve others. What happens when those we serve don’t look or think like us? How do we genuinely uncover their needs and deliver relevant experiences?
Join Melissa Majors, CEO of Melissa Majors Consulting, for a blame-free examination of common challenges and tactics you can use to fuel better outcomes with design thinking and inclusion.
- Describe the unintended business impact of social circles, groupthink, and exclusionary practices on decisions.
- Implement a decision-making framework inspired by the best of design thinking and inclusive practices.
- Identify potential gaps in personal perspectives and access limitations to relevant and actionable insights.
Duration: 45 – 90 minute options available.
Delivered as keynote, breakout session or workshop. Engaging, brain-friendly, course that incorporates lecture, group discussion, and individual reflection.