Pro Speaker Tip: How to Be Trusted & Unforgettable
Most presentations fail because they’re forgettable. If your audience isn’t engaged, they won’t act. And if they don’t act, your message is wasted.
The key to an excellent presentation? Neuroscience.
Two powerful chemicals drive audience engagement and action:
Dopamine – the "motivation molecule" that sparks curiosity and excitement.
Oxytocin – the "trust chemical" that creates connection and emotional buy-in.
If you can trigger both, your audience will be engaged, emotionally invested, and ready to take action.
Here’s why these chemicals matter and how to activate them in your presentation:
Trigger Dopamine to Spark Interest & Action
Why it matters:
Dopamine is released when we anticipate something exciting. It makes people lean in, pay attention, and feel motivated to act. WithDopaminemine, your audience zones out and forgets your message.
How to trigger it:
🔥 A. Spark Curiosity (Anticipation Effect)
People love open loops. When you make them curious, their brain needs to know the answer.
🔹 Try this:
"What if I told you that one small change could double your productivity without adding more hours to your day?"
👉🏼 Why it works: They can’t tune out because their brain is wired to seek the answer.
🔥 B. Get Them to Visualize Success (Future Reward Effect)
If your audience imagines success, their brain releases dopamine, making them want to move toward that reality.
🔹 Try this:
"Picture yourself six months from now, completely free from [pain point]. How different would your life look?”
👉🏼 Why it works: They feel emotionally connected to the vision, which increases motivation.
🔥 C. Create Urgency with Scarcity (Fear of Missing Out - FOMO)
People act faster when they think an opportunity is limited. Scarcity triggDopaminemine, making them more likely to say yes.
🔹 Try this:
"This strategy works best when implemented quickly. If you wait too long, you'll miss the momentum.”
👉🏼 Why it works: The brain hates lost opportunities and will push them toward action.
Trigger Oxytocin to Build Trust & Emotional Connection
Why it matters:
Oxytocin is released when people feel connected, heard, and emotionally safe. It builds trust, making your audience more likely to believe you and take action.
How to trigger it:
💙 A. Tell a Relatable Story (Empathy Effect)
People remember stories, not data. When you share a personal or relatable story, Oxytocin is released, engaging your audience emotionally.
🔹 Try this:
"I remember struggling with [problem]. I felt stuck until I discovered [solution]. If you've
e ever felt that way, you're not alone.”
👉🏼 Why it works: People feel like you understand them, making them trust you more.
💙 B. Use" You” Language (Personal Connection Effect)
If you talk at your audience, they disengage. If you speak directly to them, they feel included.
🔹 Try this:
Instead of:” Businesses need to adapt,”
Say:” You need to adapt, or you’ll fall behind.”
👉🏼 Why it works: The brain automatically personalizes the message, making it more impactful.
💙 C. Show Social Proof (Tribal Trust Effect)
People trust real-life examples more than facts. Sharing how others succeeded builds credibility.
🔹 Try this:
"Just last week, I helped [person or company] achieve [result]. If they can do it, so can you.”
👉🏼 Why it works: The brain trusts what others have already done.
Give Them Control to Drive Commitment
Why it matters:
People resist being told what to do but love making their own decisions. They're more likely to commit when you frame their
actions as their choice.
How to trigger it:
🔹 Try this:
"If you could take just one step today toward solving this problem, what would it be?"
👉🏼 Why it works: Instead of feeling pushed, they take ownership of their decision.
The Bottom Line
If you want your audience to engage and take action, you need to try Dopaminemine and Oxytocin: Dopaminemine makes them excited and motivated.
💙 Oxytocin makes them trust and connect with you.
Use curiosity, storytelling, and social proof.
Make them visualize success.
Create urgency without pressure.
Let them feel in control.
Because when people feel excited, connected, and empowered—they act.
This approach works whether you’re selling, inspiring, or educating. You’ve got this! But if you want to ensure that you rock it out on stage, I can help you achieve your “drop the mic” moment. Let’s talk.